Google Shopping has always been a go-to platform for consumers to browse and purchase products online. Recently, Google announced a major upgrade to the shopping platform, integrating generative AI technology to enhance the user experience.
With more than a billion shopping-related activities happening on Google daily, these AI features aim to simplify the shopping process, making it more intuitive and personalized for users.
AI-Powered Product Research
One of the most significant changes is the introduction of AI-generated briefs. These briefs work by offering customers insights and product recommendations based on their research terms. For example, if you search for a “men's winter jacket for Seattle,” the AI will generate a short description outlining the crucial elements to consider when buying a jacket for that region, such as the ideal fabric, insulation level, and style.
Shoppers can also use dynamic filters to narrow their search based on size, availability, or location for a more customized experience. To use this feature, simply select the 'Filters' option, choose your preferred criteria, and the results will be tailored to your needs.
Enhanced Personalization
The personalized feed on Google's Shopping homepage will now display products and videos according to user choices, giving a sense of control. Customers can continue where they left off with this feed, ensuring an enjoyable experience. Additionally, the shopping preferences tab will simplify controlling or disabling customization.
The update will also add a new personalized Deals page, displaying the greatest deals based on your previous searches or purchases. This comprehensive page allows customers to track the greatest offers from multiple retailers in one location.
Virtual Try-On Feature
The generative AI upgrade also expands on Google's virtual try-on tool initially launched for men's and women's clothing. Now, it includes dresses, allowing users to virtually try a broader range of clothing using augmented reality. This tool provides a more immersive and secure buying experience, as it helps visualize how the clothing will look on the buyer before making a purchase, and it's backed by AI insights to ensure a good fit and style.
These generative AI features will be introduced in the US over the coming weeks, transforming online shopping. This step by Google will make the online buying experience more personalized and efficient for customers.