The UK's Competition and Markets Authority (CMA) has raised concerns over Apple and Google's dominance in the mobile browser industry, claiming that it is not working properly for consumers and businesses. The findings back up the CMA's decision to launch an investigation into the sector in January under its expanded regulatory powers.
A final report by the CMA's independent inquiry group highlights Apple's restrictive policies regarding internet access on its devices, particularly through the Safari browser. The investigation discovered that competition in mobile browsers wasn't working well, limiting innovation and introducing consumer choice.
Apple and Google together control the majority of the mobile browser market. In 2024, Safari accounted for 88% of surfing on Apple devices, while Google's Chrome dominated Android devices with 77%. This amount of control has prompted concerns about whether the two companies practice stifling competition by preventing alternative browsers from effectively competing.
The CMA's investigation will decide whether Apple and Google should be designated with "Strategic Market Status" (SMS), which would allow regulators broader authority to implement competition-friendly policies. If designated, the CMA could introduce interventions such as allowing competitor browsers to provide more creative features.
Margot Daly, chair of the independent inquiry group, emphasized that the current lack of competition in mobile browsers stifles industry growth. She applauded the CMA's decision to expand its investigation into the mobile ecosystems of both tech giants, stating that the regulator's extensive analysis will guide future moves.
Apple defended its position, claiming that it supports competitive and dynamic markets but is worried that the proposed regulatory measures could jeopardize customer privacy, security, and overall experience. Google, on the other side, emphasized that Android's open nature has fueled innovation, lowered costs, and increased access to digital services. Both companies have agreed to comply with the CMA.
The CMA’s SMS investigations are expected to conclude later this year, potentially leading to significant regulatory changes in the UK’s mobile browser landscape.