Apple’s revolutionary mixed reality headset, the Vision Pro, is undeniably a groundbreaking device. However, its high price point has been a significant barrier for several consumers.
But recent rumors suggest that Apple may be planning to introduce a more affordable version of the Vision Pro next year. If this speculation holds true, the market for Apple Vision will not only expand but also redefine the reality landscape, offering more people the opportunity to experience this groundbreaking technology.
Report Suggests a Cheaper Apple Vision Pro Model Next Year
Bloomberg's Mark Gurman recently reported that a budget-friendly version of the Apple Vision headset may be on the line and priced around $2,000. This will be a significant reduction from the $3,499 price tag of the Apple Vision Pro.
However, to achieve this price reduction, Apple may need to make several compromises on the hardware and features. One of the most significant changes could be the removal of the EyeSight feature, a unique function that uses a lenticular display to allow others to see the wearer's eyes. While this feature is not essential for the core functionality of the Apple Vision headset, its potential removal is a key aspect that consumers should be aware of.
Another significant downgrade may be the removal of the M2 chip. The budget-friendly model of the vision headset could feature an A-series chip similar to that used in iPhones. While it will be less powerful, it will still be capable of delivering an excellent AR/VR experience.
Furthermore, to reduce prices further, Apple could opt for less expensive materials when designing the cheaper Vision headset. This could include lighter materials for a more comfortable fit, ensuring that even with a lower price, users can still expect a high-quality user experience.
A Strategy for Mass Appeal
Apple's plan to create a more affordable mixed-reality headset is a calculated move. With this, Apple aims to expand its reach and appeal to a wide range of consumers. Some reports suggest that the company expects to sell twice as many units of the Apple Vision headset as the Apple Vision Pro.
Also, this move aligns with Apple's typical product strategy of releasing multiple versions of its devices to cater to different points. This approach has been previously seen with the iPhone lineup. A similar approach for the vision headset may help Apple dominate the AR/VR market, especially with the expected launch of the second-generation Vision Pro.