As tech giants evolve their platforms in response to user feedback and regulatory pressure, Google is expanding its experimental AI Mode in Search. Initially available to select Labs users in the US, this feature is now reaching millions more, offering a chatbot-like experience directly in the Google app and web search.
Gemini 2.0
At the heart of AI Mode is Gemini 2.0, Google's latest generative AI model. It delivers contextually rich and visually enhanced responses, allowing users to interact through natural language and receive detailed answers. These responses may include:
- Images
- Helpful links
- Image-based analysis powered by Google Lens
This multimodal capability is particularly useful for tasks like:
- Solving math problems
- Translating text from images
- Finding products shown in photos
Improving Search with AI-Powered Features
While AI Mode is still accessed through the “All” tab in the Google app and web interface, new tools like a dedicated AI chat shortcut are being introduced to enhance usability. Google is also focused on improving transparency and trust in how its AI systems function, a proactive step in contrast to more reactive measures in the past.
This effort parallels other tech giants like Meta, which recently extended safety tools for “Teen Accounts” across its platforms. The industry at large is shifting toward intentional feature development—balancing innovation with safeguards and user-focused design.
From Search Engine to Smart Assistant
The expansion of Google’s AI Mode symbolizes a broader evolution in how we interact with search engines. It marks a move away from static results and toward interactive understanding—where AI doesn’t just provide answers, but engages in meaningful, multimodal conversations. It’s a glimpse into a future where search is more intuitive, personalized, and visually dynamic.