iPhone users have grown increasingly frustrated with Apple's recent software updates, which automatically re-enable Apple Intelligence—than if they had previously turned it off.
With the release of iOS 18.3.2, rumors emerged that the AI-powered feature is being activated without user consent, sparking concerns about privacy, storage space, and Apple's approach to user settings.
The issue first appeared with iOS 18.3.1 and has continued through subsequent releases. After updating to iOS 18.3.2, users are presented with an Apple Intelligence splash screen. Instead of being given the option to opt in, they are compelled to select "Continue," which instantly enables the feature. To disable it again, users must manually navigate to Settings, locate the Apple Intelligence option, and toggle it off.
One of the biggest concerns is the impact Apple Intelligence has on storage. The on-device AI models can consume up to 7GB of space, which could significantly inconvenience users with limited storage. Many prefer to allocate their space to photos, videos, and essential apps instead of AI-driven functionalities they don't use or want.
This issue has raised questions about whether Apple's automated re-enablement is a bug or an intentional move. If it is a bug, it's concerning that Apple hasn't addressed it yet despite user complaints. If intentional, it raises ethical concerns about user control and consent.
Apple Intelligence has been controversial since its debut in June 2024. Critics have raised concerns about AI training ethics, battery usage, and general utility.
This situation reminds me of Microsoft's Windows updates, where users are frequently prompted to modify their settings to favor the company's services. While legal measures like the EU's Digital Markets Act have restricted such behavior in some regions, Apple has yet to implement modifications.
Users expect Apple to respect their device settings, and continuing on this path risks damaging their trust.
Hopefully, this bug will be resolved shortly, rather than a permanent shift in Apple's update strategy.