Apple has officially launched the latest version of its iPad Air, now powered by the M3 chip. This update improves performance significantly, positioning the Air as a compelling option for people looking for power without paying a premium for the Pro lineup. The new iPad Air is available in 11-inch and 13-inch sizes and could be pre-ordered starting today, with shipments beginning on March 12.
The starting price remains competitive at $599 for the 11-inch model and $799 for the 13-inch variant. Users can choose between four colors: blue, purple, starlight, and space gray. Storage options have also been expanded, with configurations ranging from 128GB, 256GB, 512GB, and 1TB.
The addition of the M3 chip marks a significant upgrade over older models, with Apple claiming that the new Air is twice as fast as the M1-powered version and up to 3.5 times faster than the A14 Bionic variant. However, Apple has intentionally avoided direct comparisons with last year's M2-powered Air, raising questions about how much of a step forward this new model is.
In addition to the internal changes, Apple will release a revamped Magic Keyboard for the iPad Air. The updated accessories include a larger trackpad and a new 14-key function row, making it easier to change the screen brightness and volume. The keyboard attaches magnetically, using the Smart Connector, allowing for seamless power and data transfers. A machined aluminum hinge and USB-C charging further enhance its usability.
While the M3 chip offers quicker multithreaded performance, improved graphics, and a more powerful Neural Engine for AI-based tasks, Apple's decision to exclude the newer M4 chip from this release is not worthy. However, the iPad Air with M3 still remains a compelling option for students, travelers, and content creators looking for a balance of performance and pricing.
Apple continues to improve the iPad portfolio, but the fundamental question remains: What function does the iPad play in a world increasingly dominated by MacBooks and iPhones? The M3-powered iPad Air is another step ahead, but whether these enhancements meaningfully change the tablet experience is yet to be seen.