As calls to boycott U.S. products gain traction in Canada, SpaceX is responding with a bold new offer: free Starlink satellite dishes for Canadian consumers.
The move is aimed at attracting new users in a market where public sentiment towards Elon Musk and his businesses has recently soured.
The sale, currently live on Starlink's Canadian website and advertised on X, offers a significant discount—Starlink typically costs around C$499 (approximately USD 360).
To qualify, customers must commit to a 12-month Starlink residential internet service. The offer is limited to areas with appropriate network capacity; thus, it is not available worldwide.
This expansion into Canada follows similar rollouts of the agreement in Australia, Italy, and Germany. As political and public pressure mounts, SpaceX seems to be leaning heavily towards aggressive promotions. Musk, who owns SpaceX and X, has faced increased criticism for his outspoken political beliefs, particularly in his support for President Donald Trump.
In Canada, tensions have been further inflamed by a larger trade dispute with the U.S., as well as recent political decisions targeting Musk's ventures. Notably, Ontario Premier Doug Ford terminated C$100 million with Starlink to improve rural connections, a move generally viewed as a political message.
Independent satellite installers in Canada have also reported declining sales and increased conflict from clients who are wary of supporting Musk-associated products. Despite this, many people believe Starlink is the most trustworthy satellite internet choice for rural and underserved areas.
As broadband infrastructure in distant parts of Canada continues to lag, some residents may find the opportunity too good to pass up. While the political backlash against Musk is real and growing, for Canadians who need fast and dependable internet, practicality may prevail over protest.
SpaceX's latest move shows that even amid controversy, the company is counting on the strength of its product—and rural Canada's internet needs—to keep its growth on track.