Strava, the fitness-focused social network, has announced the acquisition of Runna, a London-based running training app, which marks a significant milestone in the company's ongoing effort to increase interaction with the global running community. Strava's massive user base—more than 150 million—will be combined with one of the fitness industry's fastest-growing individualized training systems.
Runna, founded in 2022, has rapidly become the go-to app for runners looking for structured, tailored training plans for everything from 5Ks to marathons. The platform claims to have helped millions prepare for races by providing coaching and adaptable strategies depending on user goals and fitness levels.
"Coming off Strava's accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users," said Strava CEO Michael Martin. "Running is booming— nearly 1 billion runs are recorded on Strava in 2024 alone. Runna's mission to give every runner a personalized plan is a perfect fit."
Dom Maskell and Ben Parker, Runna's co-founders, expressed their joy over the acquisition. "We are delighted to become part of Strava as we continue to focus on bringing the world the most customized and personalized training plans available," said Maskell. Parker added that the deal will allow Runna to enhance its capabilities and increase its worldwide reach.
Strava emphasized that Runna will remain a standalone app "for the foreseeable future," with plans to grow the Runna team and accelerate development. While the terms of the transaction have not been disclosed, it is believed that early Runna investors are seeing significant returns.
Strava's acquisition follows other purchases, such as Recover Athletics and FATMAP, and emphasizes the company's commitment to open platforms. Strava, with more than 100 apps connected via its API, says it is committed to helping third-party developers, even as it adds successful platforms like Runna.
The deal signals Strava's continued focus on not just tackling activity but helping users achieve their fitness goals via intelligent, data-driven tools.