Universal Music Group (UMG) recently announced a strategic partnership with Klay Vision Inc., an AI start-up aiming to revolutionize AI music creation ethically. This collaboration aims to develop a Large Music Model, KLayMM, that can integrate AI with human creativity without infringing copyrights.
The foundation of this partnership lies in UMG and Klay's dedication to ethical AI use. Both these companies emphasize that generative AI for music should align with industry standards, respect copyrights, and ensure AI-driven tools don't compromise human creators' rights or livelihood.
With a commitment to collaborative development, Klay's KLayMM model aims to produce AI-generated music that compliments traditional music catalogs, for instance, by creating new compositions inspired by classic works. This approach seeks to build a new ecosystem that supports accurate attribution and open revenue channels for artists.
Klay's team, led by Ary Attie, includes renowned professionals like Thomas Hesse, former Sony Music President, and Björn Winckler, former Google Deepmind researcher. Altogether, they bring their expertise in music and AI, aiming to elevate KLayMM to power creative and culturally relevant AI music. Ary Attie also highlighted the vision behind KLay to embed AI seamlessly into people's daily lives and create a meaningful, long-lasting impact on the music industry. He said, "We believe the next Beatles will play with KLAY, "emphasizing their dedication to an innovative and culturally impactful AI.
As the music industry wrestles with unauthorized AI-generated content, which refers to music created by AI systems without proper attribution or permission, this partnership between UMG and Klay reflects a proactive approach to AI's challenges.
UMG Executive Vice President, Michael Nash praised the collaboration, highlighting the potential to protect human artistry while fostering creative innovation through AI. By involving industry leaders in the team, both these companies aim to develop a sustainable model that benefits artists and consumers.