Elon Musk's AI company, xAI, has added a new "memory" feature to its Grok chatbot, bringing it closer to industry leaders like ChatGPT and Google Gemini. This feature, announced via a post on X, allows Grok to remember precise details from previous conversations, allowing it to deliver more tailored and context-aware responses over time.
The move comes after a flurry of AI updates across the board. Microsoft's Copilot and OpenAI's ChatGPT have recently added enhanced memory capabilities, making xAI's addition feel timely and not a bit rushed. Still, it is a significant step forward for Grok, which has constantly expanded its capabilities since its launch.
Grok's memory operates similarly to its competitors'. It can now adapt future interactions by analyzing data you previously shared about your daily habits, preferences, or hobbies. For example, if you ask for a fitness plan, Grok could offer one that fits your previous routines or goals. This learning process is gradual and gets better with regular use.
Transparency and user control seem to be critical components of Grok's memory deployment. Users can see exactly what Grok remembers and have the option to delete individual memories directly from the chat interface. The feature can also be disabled in the Data Controls section of Settings. However, this functionality is still in its beta stages and isn't available to users in the EU or the U.K.
Grok's memory can be accessed via the Grok website and its Android and iOS apps, with support for the Grok experience on X coming shortly. While the competition for smarter and more personalized AI chatbots heats up, xAI's memory update allows Grok to compete more effectively in the increasingly crowded space. However, some catching up still remains to be done.
Memory-like features may become typical as the AI field grows quickly, but they also raise important questions about privacy, transparency, and user trust— issues xAI will need to negotiate carefully.