Want to grow your Instagram account without having to rely exclusively on the algorithm? The Collaborative Instagram Reels is a game-changing feature that allows you to reach other creators' and audiences with a single shared post.
Collabs aren't just smart; they're strategic, fun, and perfectly aligned with the platform's emphasis on authentic, community-driven content. Whether you're a micro-influencer, niche expert, or a new creator, using Collab Reels can help you build reach and trust and gain more followers fast.
What It Is
Instagram Collabs allow two accounts to co-author a single Reel. The content appears on both profiles and reaches both audiences, doubling exposure without double-posting. It's cleaner, smarter, and ideal for creators of similar niches or brands launching fresh endeavors.
Where It's Trending
Collab Reels are currently blowing up on Instagram Explore, especially among creators who post lifestyle, fashion, travel, small business, and education content. They're an organic growth magnet; unlike Stories or static posts, Reels are still pushed to a wider audience, and collabs amplify the effect.
How to create a Collab Reel
- Start creating a reel as you normally do.
- On the final screen, select "Tag People."
- Select "Invite Collaborator" and search for the account you want to collaborate with.
- The other person with whom you want to collaborate will receive an invite. For the reel to go live on both profiles, they should accept the invitation.
Do note that business accounts without music access may not be eligible for this service.
Many creators use Collab Reels for product promos, niche education, and giveaways. Try using trending audio, catchy hooks, and aesthetic captions to make your Reel stand out. You can also try hashtags like #InstagramCollab #CollabReels #GrowWithReels.
Tried using Collaborative Reels or planning your first one? Drop your thoughts in the comments—we’d love to hear how you're using Collabs to grow your Instagram!